The shelving was literally brought to life with animated content, created by Anthem specifically for Nestlé, and using an Optoma EH501 1080p projector powered by DisplayMapper software.
Having created retail projection showstoppers like Harrods’ Faberge installation, Projection Artworks developed DisplayMapper for retailers that want to recreate this type of next-generation ‘magic’ on a smaller and more affordable scale. DisplayMapper combines daylight-visible projections and 3D mapping software. The cloud-based system can centrally control and distribute creative branded content across a universe of retail supermarkets or uniquely to each store.
Display Mapper was ideal for the installation as it allows updates to content to be pushed out “live” within minutes to one store or all. This can target consumer preferences and product promotions at a local level. Content for the Quality Street displays was updated remotely to reflect the relevant Halloween, Bonfire Night and Christmas stories.
Tom Burch, Managing Director of Projection Artworks, said: “As the world’s first cloud-based content distribution and display system with a full 3D video-mapping engine, DisplayMapper is a low cost, easy-to-use technology solution that can create genuine stand-out in retail environments.
“It creates daylight visible displays which can be scaled across hundreds of locations cost-effectively.”
With full HD 1080p resolution and 5,000-lumens, Optoma’s EH501 projector was chosen for the installation due to its brightness, image quality and reliability.
In contrast to flat screen displays, projectors can be installed high above the shelves to avoid any issues of consumers tampering with equipment.
To be able to measure the impact of the ten live displays, standard static versions of the displays were installed across other stores.